Project Description

A GLOBAL LAUNCH

NEW BRAND OF CAR LAUNCHES IN BERLIN

LYNK & CO is a car brand like no other We created an event like no other by challenging the industry norm.  We changed car launch preconceptions, and created a personal, connected, seamless event.

GAME CHANGER

DEVISE, DELIVER, DISRUPT

Christian Storm was commissioned by Ubiquity to co-conceptualise and show direct an immersive event for Lynk & Co at their global launch in Berlin.  Our brief was to create a new name, a new game. Throw out the rule book, defy convention and break with tradition. 

TAKE STOCK

NOT JUST A NIGHT OF ENTERTAINMENT

We transformed a day time event in to a night time experience – as guests were immersed in a dining, cocktail bar, fashion meets music, multi –sensory experience.

The result: a standing ovation from the guests, enormous media coverage for the brand and a rise in stock by 25% in the market place thus hitting an all-time high! That’s how we turn SHOW BUSINESS into BIG BUSINESS.