Mass Movement are deeply proud to announce that the BIG BANG GLOBAL CAMPAIGN which Mass Movement devised, created, produced, directed and implemented across the globe for ESPRIT reached out to a staggering 4 million people, all of whom made their bang count for the SOS Children's Village, Alibaug, India.
Across the world - 574 Esprit stores took part in the Big Bang global 'call to action', under the direction of Mass Movement and their global teams who were put in place especially to 'manage' this remarkable and unique project. Superdrums were designed and placed in stores on which customers were invited to 'make their BANG COUNT', 1 million red Esprit Big Bang drum sticks were given away to customers which directed them to a Big Bang on line micro site to make their bang count and hosts of entertainers and stars got involved with the project too!
The video below is Mass Movement's 'thank you' to their teams worldwide.
November 13 "BIG BANG DAY" was the culmination of one year's hard work and saw Mass Movement produce 11 major events in 11 Esprit flagship stores in 11 cities across the world.... London, Paris, Brussels, Berlin, Amsterdam, New York, Melbourne, Kuala Lumpur, Beijing and Hong Kong all played host and celebrated Big Bang Day in style, along with tens of thousands of Esprit customers. Celebrity Ambassadors for the Big Bang campaign visited and made 'their bang count' and included famous film stars, TV personalities, models, athletes and musicians - Whitney Port, Shilpa Shetty, Sigrid Thornton, Hanna Verboom, Marina Diamondis, Belinda Chee, Jennifer Tse, Marie Nasemann, Aissa Maiga, Elodie Quedraogo and Zhang Jingchu – were greeted by the excited crowds.
BIG BANG DAY was the biggest and most successful global campaign of its kind. Mass Movement's key messaging to 'make your bang count' was heavily endorsed and supported by media worldwide. With an initial target of 3 million bangs being set at the beginning of the campaign and with the campaign resulting in an astonishing 4 million bangs actually being counted surely says it all... ! MASS MOVEMENT were honoured to have been able to help Esprit make their bang really count.
Maggie Gyllenhall said: "Despite the dynamic economic advances India has enjoyed in recent times, it may be hard to accept that India has the largest population of street children in the world with at least 18 million children living or working on the streets of urban India. There are approximately 250,000 in Mumbai alone. The street kids in Mumbai and elsewhere in the world are denied the right to a family and the right to grow up with love and security. Protecting children's rights is a universal responsibility that requires global commitment from us all. It's a privilege for Peter and myself to join hands with Esprit and promote the remarkable work of SOS Children's Villages, which for the past sixty years has continued to provide children worldwide; love, security and a nurturing environment that only a family can provide".
|All events / productions|
|L'Oreal Professionel Launch Party in LA|
|London Fashion Week - Haizen Wang|
|The Clothes Show 2012|
|Rita Ora New Single Shoot - kosovo|
|Sweden Show / Private Party|
|Stooshe - T4 On The Beach|
|KALLIS Beach Club Opening Party|
|Louis Vitton Video by Matthew Donaldson|
|GHOST Poet and D.O.T. Video|
|NEXT TV commercial|
|Esprit global campaign 'BIG BANG'|
|Born To Shine Roadshow|
|Beady Eye's New Video|
|Jockey's First Fashion Show in the UK|
|Esprit Summer Party Show|