Christian Storm was delighted to have choreographed this ground-breaking, iconic TV commercial for fashion chain NEXT. The Daily Mail on line had this to say about the TV commercial "Breaking with tradition their new campaign features seven dancers and a choreographed routine. The girls, sporting identical outfits, were filmed for the ad that looks more like a music video to promote next-day delivery for online purchases and which will air the full screen edit on Facebook, Twitter and next.co.uk ahead of the scheduled TV premiere on Sunday evening."

Mass Movement 's REBECCA BUTLER, LAURA RYLAND and DOMINIKA VAN SANTEN were 3 of the 7 featured dancers in the commercial. The full cast also included 7 cute kids who were also choreographed by Christian for this commercial and will appear on the full screen edit at www.next.co.uk.

Christian Storm was commissioned for this commercial by Lindsey Hunt Productions on behalf of NEXT. The commercial was directed by Joe Roman at Knucklehead.