Mass Movement talent (#MMFAM) Dani Blair, Jerry-Jane Pears and Sophie Carmen Jones are set to appear in the new Deichmann campaign and it looks like they had a great time at the ‘show day’ shoot yesterday. #MMFam member Sophie was quoted saying “When you wear @deichmann_schuhe new @elliegoulding range you are immediately THIS HAPPY.” Well done girls!

The British singer Ellie Goulding is one of the few stars to compose their own songs and also perform perfectly on instruments such as guitar, drums and keyboard. She raced to the top of the charts with her contribution to the soundtrack of the blockbuster “50 Shades of Grey” and has been one of the most successful British solo artists in the past decade. With the Star Collection, her first shoe collection, in association with Europe’s largest shoe retailer DEICHMANN, she will also be rocking the shoe world from 1 March 2017.

The accompanying campaign was shot in London by celebrity photographer Louie Banks, and styling was the task of Cher Coulter, who has already worked with stars such as Rosie Huntington-Whitley, Kirsten Dunst and Demi Moore. The director of the accompanying TV spot was no less than Emil Nava, famous for his creation of music videos for Rihanna, Selena Gomez, Calvin Harris and Ne-Yo.

View the collection here:

Photo courtesy of Sophie Carmen-Jones